Camps Bay's world-class millionaire's mile beachfront houses the Promenade shopping centre which is positioned to compete with others internationally including those situated along the French Riviera, Miami's South Beach and the Sydney Waterfront. The supply of retail space and the massive demand for it has seen enormous interest in this development by almost all major retail players in South Africa across the entire spectrum of industry. The entire Promenade Centre is almost fully let with many tenants who add considerable value to any shoppers experience in Camps Bay.

Camps Bay is already famous for its international mecca status amongst the world's most affluent tourists. In addition to this unique selling proposition the suburb of Camps Bay is the home to a wealthy upper class community. This ideal target market has enticed many of South Africa's finest restaurants and bars to open their doors in Camps Bay, which in turn has attracted Cape Town's trendy in-crowd.

The tenant mix in the building consists of fine restaurants such as Blues, Summerville and Cape Town Fish Market, trendy restaurants such as Paranga, Wangthai, Ocean Blue, Sinnful Ice Cream Emporium and Baraza, and convenience stores such as Pick 'n Pay, Flight Centre and a Link Pharmacy. The centre also contains currency dealers, a travel agency, a beauty salon, a jeweler, an optician, an art gallery, a number of estate agencies and a South African Post Office.
 

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